Ash Scribe

Airriva


Start-up B2C Quantitative Qualitative UX Benchmarking


My Role
Designed, analyzed, and presented mixed methods findings to executive and product teams as lead researcher. 

The Problem
Finding the go-to-market strategy and core features for a travel disruption recovery App. My Approach
Identified opportunity space and market gap.

Ran quantitaive survey to understand traveller’s psychological states, trip context, and recovery preferences.

Ran unmoderated concept testing to determine App viability and set feature roadmap. 


Impact
  • Determined target audiences in week 1
  • Reduced time to roadmap alignment by 75% (from 4 weeks to to 1 week)
  • Established priority features for MVP, V2, and V3 
  • Ruled out $300k in unviable feature build cost





    What People Said     “I didn’t realize how much we didn’t know. This is so valuable.”
    - Airriva CEO
    “The research helped us figure out what to build, and also what not to build.”
    - Airriva Product Strategist




    Artefacts (redacted for IP)












    let’s connect
    ashscribe.insights@gmail.com